Advocacy that works: campaigns, policy and persuasion

Questions this hub answers

What kind of animal advocacy is most effective?

Evaluations consistently favour institutional and corporate change — cage-free commitments, procurement policy, default plant-based menus — over one-to-one persuasion, because a single decision affects millions of animals or meals.

How should I talk to family about veganism?

Lead with food rather than argument, ask questions instead of presenting evidence, and avoid moral framing that invites defensiveness; research on 'do-gooder derogation' shows why.