לפעולה

Why it matters

~92B

Land animals slaughtered for food each year

~1–2T

Fish and sea animals killed annually

~14.5%

Of global greenhouse gases from animal agriculture

~77%

Of farmland used for livestock and their feed

Figures from FAOSTAT, FAO livestock assessments and peer-reviewed food-system research.

Your first week

Most people quit because they change everything at once. This sequence changes one thing a day.

1. 01

   Day 1 — Swap one meal

   Replace a single meat-based meal with beans, lentils or tofu. Note how little you miss it.

2. 02

   Day 2 — Fix the fridge

   Buy oat or soy milk, a plant spread and a protein staple so the easy choice is the default.

3. 03

   Day 3 — Learn the reality

   Watch one investigation into standard farming practice — gestation crates, macerators, gas chambers.

4. 04

   Day 4 — Cook once, eat thrice

   Batch a chilli, curry or stew. Cheap, high-protein, zero animal products.

5. 05

   Day 5 — Check your labels

   Read one product's ingredients for whey, gelatine, casein and carmine.

6. 06

   Day 6 — Bring someone

   Cook for one friend or relative. Persuasion happens at the table, not online.

7. 07

   Day 7 — Commit publicly

   Take a pledge below, or subscribe so the next week has support behind it.

You don't need to be perfect. Swapping a few weekly meals for plant-based cuts personal emissions and spares animals.

Independent, science-led organisations working on farmed animals, wildlife and companion animals.

Household actions with the strongest evidence base, from IPCC and peer-reviewed research.

Habitat loss and overfishing are two of the biggest drivers of the biodiversity crisis.

Zero-waste and ethical-fashion resources from independent nonprofits.